I-500 Sponsorship Opportunities are Available

The I-500 draws competitor and spectators from all over the United States and Canada. As a sponsor of the I-500 you have access to all of the racers and fans of this spectacular event. In addition to race day, there are a host of other events throughout race week, such as Qualifying, the Rookie Round-Up, the Children's Race and the Vintage Sled display. This all adds up to one great event and an opportunity for you to showcase your business to all associated with the 46th Annual International 500 Snowmobile Race.

The I-500 race has experienced consistent growth in media coverage for several years running. The many types of media coverage allows our sponsors to enjoy secured promotion for product recognition year round.  Benefits received by sponsors are endless. From the thousands of audience participants in attendance for the race to media coverage world wide promoting sponsors products, the opportunities to achieve product recognition abounds.

Levels of Sponsorship

The I-500 has many levels of sponsorship opportunities available.  Sponsorship packages range from entry level participation to major corporate sponsorships. Sponsorship packages are designed to fit almost any size sponsorship budgets.

  • Platinum Sponsor $25,000
  • Silver Sponsor $15,000
  • Checker Flag Sponsor $5,000
  • Green Flag Sponsor $2,500
  • Yellow Flag Sponsor $1,000
  • Pit Stop Sponsor $500
  • Race Board Sponsor $250
  • Lap Sponsor $200

The I-500 event is proud to offer our sponsors as much product recognition as possible.  It is our objective to make certain our sponsors enjoy the benefits of sponsoring the I-500 project.  Our continued success within professional snowmobile racing makes sponsorship of the I-500 race, extremely worth while for the money invested to be a recognized sponsor.  A captured spectator audience and extreme media coverage by many different media participants offers any sponsor a positive result for their sponsorship considerations and objectives.

Michigan's Premier Winter Sporting Event

In September 2011, the Michigan's Governor Rick Snyder proclaimed the I-500 as "Michigan's Premier Winter Sporting Event".  This title enhances winter sports enthusiasts desires to make the I-500 a vacation destination. 

The International 500 snowmobile race is second to none in professional snowmobile racing.  Throughout our continued growth and awareness of the I-500 event, we've enjoyed high profile recognition on such television networks as NASH NETWORK'S TRU-TV, Weather Channel Network's Cantorie- Stories, Speed Channel, SnowTrails TV, and more.   Live coverage of the race is provided by many radio stations and is broadcast via radio and internet feed to troops around the globe each race. Millions of people visit the I-500 web site year round, in addition to our Facebook I-500 Fan Page. Magazine, newspaper and live internet streaming provides enhanced recognition for our sponsors and their products.

Should you have questions with regards to potential sponsorship participation, questions regarding sponsorship packages or seek additional sponsorship information, contact us:

  • Ric Federeau

  • Dave Thomas